In the beginning, it was all about a small bicycle repair shop, founded in 1961. The evolution of small repairs to new markets was a matter of time.

From a small workshop, the business evolved until, in 1966, it became Fischer, one of the largest household appliances, civil construction and modular construction system companies in Brazil, managed and driven by the talent, vision and determination of 5 brothers.

Located in Brusque, Santa Catarina, a region with great economic development, Fischer soon became a reference in its segment thanks to hard work, dynamism and constant improvement of products and processes.

Today, after more than 57 years of history and solid investments in expansion, it occupies a modern industrial complex with more than 150 thousand square meters, is a pioneer in the manufacture of cooktops in Brazil, with hundreds of professionals who produce a mix of more than 180 products based on technology, design, sophistication and high quality that create practicality in the lives of thousands of people.

Fischer sells its products not only in Brazil, but also in hundreds of points of sale in Mercosur, a brand that evolves with its audience, after all, its products can be found both in physical stores and in e-commerce, allowing people to throughout Brazil have access to the most desired products.

In addition to the electrical sector, Fischer also operates in the civil construction segment, with high-quality wheelbarrows and concrete mixers, guaranteeing performance, results and safety for operators.

And in the construction systems segment, which are modular houses that offer speed, practicality and economy in assembly, helping to make dreams come true and increasing the quality of life of thousands of families throughout Brazil.

And for a complete experience, it has Fischer Design Haus, a showroom located in Moema, São Paulo, in a 200m² space, which combines gastronomy and design to create an immersion within the universe of products and the capabilities and technologies involved in each one.

Fischer Design Haus also operates as a space that connects designers, architects, decorators, chefs and other professionals in the segment, promoting information and knowledge of new trends.

Fischer is a company born from a dream, and today it helps make dreams come true.

The dream of being able to live unforgettable moments in your home, and of doing everything well, with well-made products, in the company of special people.




At Fischer, there are pillars that drive the business since its foundation. As a famous quote by Mr. Ingo Fischer, “one of the most beautiful things an industry can achieve is called credibility.”

For Fischer, this makes perfect sense when it looks back and sees everything the company has already achieved, where it has come and what it still has to achieve.

Credibility, pioneering spirit, and tradition have to do with the past, but it is also the formula for reaching the future.